Bronnikov Ivan Alekseevich

This article examines the increasing infl uence of real practices of civic activism in online communities on the specifi cs of incorporating civic activists’ projects into the political agenda. The institutionalization of network civic activism in recent years 8 has made it possible to implement network practices into political reality, moving them to a new level of infl uence thanks to the construction of numerous inclusive horizontal connections. The fact is that global changes in the post-information society have contributed to a steady “deliverance” from communications monopolies, creating a delicate balance of state interests and the interests of society and the individual. The fi rst part of the article shows that current network communities are not a shapeless mass but clearly structured by horizontal non-hierarchical ties. The information and communication abundance of today allows actors to eff ectively apply individual and collective actions in implementing political and non-political activities. According to the author, civic activity is capable of forming important vectors of socio-political development; grass-roots mobilization of citizens is a coordinating tool of civil society and is contributing to the slow transformation of the political system in Russia.

The article presents an analysis of the protest potential of self-organization among citizens in the context of the emergence of new social and technological opportunities provided by modern media structures and institutions. The analysis of the potential for protest of Russian citizens rests on the hypothesis that various network-based communication methods, hand in hand with specifi c internal and external factors, can result in a “gathering” and “conversion” of the public energy into virtual or real protest potential. Based on the case studies of public protests against the unifi cation of the Nenets Autonomous district with the Arkhangelsk region, local actions against the development of Shikhan Kushtau and a series of online rallies as new forms of civil activism, the authors partially confi rm their hypothesis. More broadly, the article analyses the existence of a “communication gap” between the government and society, the shift of the “energy” of the protest potential in Russian society to new online platforms. Finally, the authors refl ect on the general problem of identifying and solving a number of hidden “social issues” that can constitute the bedrock of online protests in the future. The methodological basis of the research relies on conceptual provisions developed within the framework of the theory of communication by C. Shirky, A.I. Solovyov, M.N. Grachev, and M.D. Rich. In particular, the theoretical framework provides tools to interpret causes, mechanisms, and consequences of network-based involvement of citizens in protest actions of various types and levels.